01. It all started with a dream to do nutrition better.
Protein Works is a multi-award-winning functional lifestyle nutrition brand born in 2012 with a simple belief: good nutrition should never mean compromising on quality or taste.
Our roots were in sports nutrition, where every gram mattered and people expected products to perform. That taught us to be obsessive about the details - to understand ingredients, refine formulations and keep pushing until we had a product we were genuinely proud to put our name on. And it taught us something else.
The best nutrition in the world is only useful if it adds value to your life. Most of us already know, broadly, how we want to eat. The harder part is making it happen.
On the morning when there’s no time for breakfast. Between meetings. When you get home late. When you want something that’s good for you, but you also want it to taste genuinely good. That’s why we’ve made flavour a science in its own right. Because the products that make a difference are the ones that you enjoy enough to reach for again tomorrow. And the day after that. It’s also why we’ve always believed you should expect more from us beyond the product.
From day one, we set out to deliver a level of customer care that could stand alongside the best experiences. That thinking has taken us a long way from where we started and why, to date, we've won over 50 awards, including in protein shakes, complete meals, vegan blends and customer service too. We’ve sold more than half a billion Protein Works shakes and more than 2.5 million customers have chosen us. What began with protein shakes has grown into something much broader: nutrition for more people, more needs and more moments in everyday life.
Why Protein Works?
- Over 550 million shakes sold
- Over 2.5 million customers
- £10M vertically integrated HQ
- Winner of 50+ awards
- Over 13 years of innovation
- Global reach
02. Made by us, every step of the way.
We believe in staying close to the details. The ingredients we choose. The balance of a formula. The way something tastes. The texture. The finish. How it’s made, how it’s packed and how it arrives at your door. Every step along the way matters when you care as deeply as we do about providing a best-in-class experience for our customers.
That belief has shaped how we’ve worked since day one: owning the journey from beginning to end. It’s a commitment brought to life at our state-of-the-art HQ PW Campus: our £10m vertically integrated home, where formulation, testing, blending, manufacturing, packing and fulfilment all happen under one roof.
This means our product teams work alongside the people bringing their ideas to life. Our quality teams are close to every product coming off the line. We can taste, test and tweak. Move quickly when inspiration strikes. Slow down when something isn’t quite right. Question whether something could be better, then have the freedom to go back and make it better.
03. Designed for real life.
Most of us know the basics of looking after ourselves. Eat well. Get enough protein. Drink enough water. Knowing what we want to do is rarely the hardest part. Making it happen consistently, when life is already full, is.
Mornings are rushed. Meetings run over. Lunch gets squeezed into ten minutes. The afternoon disappears, the water bottle somehow makes it to the end of the day still full, and the good intentions we started with don’t always survive an ordinary Tuesday.
We don’t believe eating well should depend on having more time, more headspace or a perfectly planned routine.
That’s why we create great-tasting nutrition designed around real life: easy meals when time is short, simple ways to get more of what you need, and products you actually look forward to having again tomorrow. We're here to help you make healthier choices easier to make, easier to enjoy and easier to keep. That’s how we deliver on our mission: to help people live healthier & happier lives through the power of nutrition.
04. Innovation with a job to do.
Every product we craft should solve something for you: It should make nutrition more convenient, make a healthy habit easier to keep, deliver more from a formulation, give you taste you genuinely enjoy, and a choice that fits your needs and budget. It’s why we keep testing and learning. It’s why we’re steadfastly committed to continually improving everything we do.
Our BLACK, GOLD and PLATINUM Innovation ranges offer different formulations, functionality and levels of innovation. PLATINUM will always be our most cutting-edge option. But that doesn’t mean it will always be the best option for you. Because ‘best’ depends on what you need from your nutrition.
That might be BLACK, GOLD or PLATINUM. Our job is to keep innovating across every level, so you can find the nutrition that works best for you.
05. Challenged by experts. Verified by evidence.
We care deeply about what we make but we don’t believe we should be the only ones judging it. That's why we're passionate about constantly refining what we do and how we do it, listening to qualified experts, following the science and always testing our thinking against the evidence.
This means listening to the people who actually live with our products every day too. It's why we regularly bring our customers into the process, from research and product testing to surveys, taste trials and regular feedback.
We invite scrutiny around what we make and are passionate about having the expertise and evidence in house to back our products while always testing, learning, and getting more data points to ensure we are able to create products that genuinly make a difference to our customers' lives.
06. Made for more than one kind of healthy.
We don’t believe there’s one right way to be healthy. Health is personal. We’re not here to prescribe the perfect routine, tell you what your goals should be or hold you to somebody else’s idea of healthy.
What you need from nutrition will change with your body, your age, your priorities and your life. And then it will probably change again. We’re here to give you better ways to look after yourself, whatever that looks like on your own personal journey.
Fourteen years in, we’re still as curious about what nutrition could do as we were at the beginning. Finding better ways to meet your needs and making the things you already love even better. Listening to you, following the science and putting both to work in what we make next.
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